With Complete SET Agency, Tanner Simkins has been responsible for $100 million in dealmaking. As lead consultant, Simkins has helped over 50+ brands meet and exceed their business goals. In addition to leading Complete SET, Simkins is a certified NFL, NBA, and NIL agent and contract advisor for First Round Management.

Prior to Complete SET Agency, Simkins spent 14 years building expertise in management consulting, branding and marketing, content/media production, and digital strategy; all with an emphasis on developing into a robust and disruptive leader. Notable previous career stops include positions at Horrow Sports Ventures, the Miami Heat, and long term contracted projects with brands like Sports Illustrated, Favorito PR, Warner Media and more.

Simkins' education qualifications include a Masters degree from Columbia University, executive certificate from Columbia Business School, and bacehelor degrees from University of Miami prestigious dual bachelor degree program.

Tanner Simkins is author of An Abbreviated Compendium for Navigating the NCAA Name, Image, and Likeness Landscape and featured chapter author in Rick Horrow's The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry, as well as featured chapter author in Joe Favorito's Sports Publicity: A Practical Approach. Other Simkins business content has been featured in global outlets such as Reuters, Harvard Business Journal, Entrepreneur Magazine, Business Insider, Forbes, and elsewhere.

Simkins has built or acquired over a dozen companies of varying status and scale through Complete SET's venture fund.